Marketing Man - Part 2

Site Promotion And Social Networking

July 28, 2010 | In marketing | Comments(0)

There was bound to be a mechanism the blended so many site promotion tools into one package and now it’s here. The advent of sites like myspace has allowed the blending of blogs with forums and instant messaging mechanisms that take a more comprehensive approach to site promotion.

Understandably there have been some concerns about a social network system like this, but the premise provides an unusually strong sense of community and provides so many tools in one conformable package.

Authors, musicians and, yes, even entrepreneurs are working to tap into the strength of a social network. Myspace is not the only such product, but is mentioned because most web users understand the function of a social network or have, at the very least, heard of the brand.

With the power of a social network you can find a growing network of customers, affiliates and business associates that can work to interact on subjects of mutual interest while providing a prominent link back to your originating site. This allows your contact information to be readily available to all who encounter your avatar, photos, or blog postings.

It is true that in many ways this social network operates in a similar fashion as a blog, but provides a wealth of other interactive media tools that enhance the connection with visitors.

A social network may have all the appearance of a cyber playroom, but as you reach out to younger consumers it is also a language that speaks directly to them. This is their primary means of networking with a global community and your presence can move a prospect from casual interest to a place of identity with you and your brand.

All of the positive aspects one would expect from a blog are only enhanced in a social network setting. The cautionary tale for a social network would be to set parameters on how much time you invest in developing and maintaining it.

You should know that a social network can be somewhat addicting as you meet new contacts and interact with them and allow them to interact with you. Because society is leaning more and more on connections via the web it is important to balance cyber connections and the ability to interface with people who actually have faces.

This might mean having a select number of times each day when you will long into a social network account to either update your blog or respond to those who have posted comments or questions.

Social networks can work to your advantage in site promotion, just be sure to monitor the time you spend with your ‘network’.

Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. Get your own website online in just 5 minutes with HighPowerSites at: http://www.highpowersites.com. Start your own ebook business with BooksWealth at: http://www.bookswealth.com
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Web Site Promotion And Web Page Marketing

July 27, 2010 | In marketing | Comments(0)

What not to do and why a paid domain is important.

With all of the methods of web site promotion and web page marketing available, it is wise to know what not to do. There are tricks that many beginners may be tempted to try but shouldn’t. Search engines and directories have gotten very smart with detection techniques these days and will severely penalize those who perpetrate fraud.

In the “old days” it was easy to use these techniques. They still can be used but it is not recommended.

Invisible text, small text and unrelated Meta tags/keywords

Placing hundreds of keywords formatted in the color as the background. While visitors will not see it, search engines and directories will due to the fact that they don’t “see” background colors. This causes them to read the “invisible text” as keywords which place the site higher in the rankings and results.

Yes, this is still possible to do, but if you are caught, your site or even you as a person, may be banned from that particular directory/engine. It just isn’t worth the risk.

Another version of this is to use extremely small text that blends in with the background graphics of the page. It really isn’t “invisible” but is simply indistinguishable from the background. This carries the same penalty as invisible text; so again, it is not worth the risk.

One other common mistake made is the use of Meta tags or keywords that do not relate to the material on the site. As example, you know that adult related keywords are searched literally thousands of times each day. In the hopes of getting tons of visitors, you add these to your Meta tags or actually into the text of the page.

What really happens here is the visitors you receive from this are looking for something else unrelated to what you are trying to sell or promote. This is not a good thing to do since it correlates negatively to your visitor/click/conversion ratios.

The importance of a paid domain name:

When a visitor comes to your site, they are assessing you right from the start. As they browse through your products or services, they are looking at how the site is set up, the design and professionalism. One of the most important things is to use a paid domain name for your web site. Having http://www.xxxxxxx.freehostforever.com isn’t as good as http://www.xxxxxx.com. The shorter address looks better, more professional and builds trust in your company.

Having a paid domain has other benefits as well. Paid hosting is cheap these days and is faster and more reliable than free hosting. It also lends some authority to your site and shows visitors that you are serious. This can be a deciding factor in whether or not they send their money to you. Another reason is that it is easier to get a domain name into a registry, directory or search engine. Getting listed is already a tough task to accomplish, so why make it any harder? It makes good business sense to use a paid host as a way to make that all important first impression on your visitors.

These are all small things that can mean a lot to you in terms of traffic, visitors and sales.

Ben Norman is the MD of UK search marketing company Impact Media Ltd, specialists in Web Site Promotion and Web Page Marketing. Impact Media work with a wide range of businesses helping them to make more money from natural & paid search results.
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